Kinetic Typography or simply ‘moving text’ is an animation technique that brings together motion and type. The techniques history lies in film credits, the fore runner being Saul Bass in Alfred Hitchcock’s North by Northwest (1959). Since then kinetic typography has become main stream within film industry.

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Kinetic Typography is shrewd, it sets itself upon the senses. The audience not only hears your message they also see it, double whammy!! Which then leads to endless opportunities. Such as Renault in South Africa have just launched a TV campaign using kinetic typography, which is modern & edgy yet still keeps within the confines of Renaults brand values. CourtTV (Now TruTV) in the US used the technique in their idents, which is some of the most impressive use of kinetic typography we have seen.

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At blur Designs we use kinetic typography to convey all blur Group’s messages, exploiting the versatility of kinetic typography. Each division of blur Group has a different message and with kinetic typography we can design videos using speech and vision to portray each individual message whilst keeping within the companies branding.

If your interested in using kinetic typography to promote your business contact blur Designs.

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To view all of blur Group videos please visit our You Tube Channel.