Kellogg’s have become so concerned about supermarket cereals that they are now using a laser to burn their brand into each individual corn flake!

Helen Lyons, lead food technologist at Kellogg’s, said: ‘In recent years there has been an increase in the number of own brands trying to capitalise on the popularity of Kellogg’s corn flakes. We want shoppers to be under absolutely no illusion that Kellogg’s does not make cereal for anyone else.’

Which ever way you look at, it’s genius although maybe a little off putting when sitting down for breakfast, not only brand your packaging brand your product.