Human Brands

3/9/2009 | blur Designs, Human Brands | philipletts | 6 Comments

‘In this century human brands will become as powerful as any corporate brand’.

Artists, actors, singers, entrepreneurs, chefs and bloggers brands can become as valuable as any Walt Disney, Nike, News Corporation, Kellogg’s, Google, Microsoft or Amazon.

The power is shifting from distributor to creator. Middleman to artist.

David Beckham is better known than Manchester United, Ronaldo than Real, Federer than Wimbledon. Tom Cruise is bigger than any single film studio. JK Rowling larger than Penguin.

But what’s their Human Brand?

Whether you’re an emerging human brand or established celebrity the digital revolution allows you to spread your wings and monetize your identity more than ever before. blur Designs works with individuals to create a winning Human Brand™ designed for the digital universe (including logo), then rolls it out across a next gen, hub-and-spoke, Web and social media platform.

blur Marketing turns human brand into human fame. Going way beyond 15 minutes.

Tags: blur Designs, blur Marketing, branding, brands, celebrity, Human Brands
2483 views, 4 so far today

andrew

Hi Phillip, nice idea but who is the target for such focus? Is this a new celebrity weapon to be armed for the media battle or is this relevant to us all? Are we all to explore becoming a single-serving Little Brother in the wider world of hype?

All the best
Andrew
philipletts

Like all weapons the key is how it gets used. Self-serving, self-promoting maybe for the cynical. I would prefer to think that ultimately our work will help to develop and expose tomorrows talent. And empower them.
Andrew

Thanks for the response, although I am none the wiser. All the best, as ever Andrew *Hughes!
http://www.blurgroup.com/human-brands/is-michael-jackson-the-ultimate-human-brand Is Michael Jackson the Ultimate ‘Human Brand’? | blur Group

[...] blur Group’s busy preparing for the public launch of its Human Brands programme next week – we celebrate the ultimate ‘Human Brand’ – Michael [...]
http://athomemultitaskers.blogspot.com/ Nita kapadia

I totally agree. The web is the best and the most apt place to create a human brand. All the best to blur marketing!
http://athomemultitaskers.blogspot.com/ Nita kapadia

I totally agree. The web is the best and the most apt place to create a human brand. All the best to blur marketing!