Remember FashionStake? They’re the Crowdsourced fashion start-up who are attempting to change the way consumers conduct their online shopping.

FashionStake present items from their selected designers in a series of ‘trunk shows’, and if consumers like them, they can place direct orders for them while they on sale. If a minimum threshold of orders is reached in that period, the sales transaction goes ahead and the item is produced. If not, the sales transaction does not go through, and the designer goes back to the drawing board…

The company seems to be off to a good start. Since its launch last month, FashionStake has produced two ranges from their group of designers- including a $10,000 Lauren Merkin limited edition clutch and a full $50,000 Nicholas K. collection (as featured on New York Fashion Week). The vast majority of the transactions thus far have been made by buyers who have wanted to pre-order their items at a reduced price.

Can FashionStake seriously challenge the fashion industry? Drop us a comment and let us know what you think!