Photo by Deemonita via Flickr

We were avidly re-reading this article from March about the future of PR by Jeremiah Owyang of Forrester Research.

We felt a bit of an issue with the use of the word ‘agency’. We feel that the future (or the present of blur Marketing) is actually communities representing communities.

The assumption that a traditional (or even connected) agency may represent the diversity of a community is not relevant anymore. We feel that the open source movement and focused crowdsourcing enable a bulletproof distributed agency approach. The best way to represent a community.

Our community of freelancers really gets it because it’s a community itself. As simple as that.