blur Group is a leader in crowdsourcing, operating a cluster of crowds that span the creative industries including art, innovation, marketing, design and media. blur Group fuses focused crowdsourcing with social media tools and techniques to differentiate itself in the marketplace.

We spent the last few years designing architectures, platforms and processes for premium ‘freelance’ crowds and crowdsourced companies. Our definition of a crowdsourced company is one which recruits and manages the vast majority of its human capital as freelancers and part timers via scalable, flexible, online ‘crowd’ networks.

As example, we built a marketing agency, blur Marketing, with a full-time industry manager and a creative leader, but the rest of the creative and delivery talent is crowdsourced via an online platform with work loads and work packets managed over the Web, sent to the most qualified members or teams. Crowdsourced freelancers and crowd members get recruited and screened online and register at one of blur Group’s Crowd Network Platforms. They are then managed throughout the process by blur Group’s crowd managers. Crowdsourced freelancers or partners quality of work (product or service) and delivery capabilities, including timeliness, gets rated on the blur Crowd Network Platform for ongoing quality control.

We build high quality, focused crowds to ensure that the premium products and services that we offer are delivered rapidly, scale effectively and offer unprecedented value – with a greater percentage of the earnings flowing back to the producer – a FAIRTRADE for crowd members.