Dan 3.0: Clever Social Crowdsourcing or American Idiot?

25/8/2010 | blur Group | James | 2 Comments

Earlier this month, video blogger Dan Brown pledged his daily life for 365 days to a crowd of people on his new show, Dan 3.0. They propose tasks for him to do, the other members of the crowd vote on them, and the top rated suggestions at the end of each day go to the top of the daily ‘to do’ list.

This might prove to be a social Crowdsourcing experiment of epic and extreme proportions. But the signs so far suggest otherwise.

Before the more sadistic among you prepare the most humiliating, demeaning and downright dirty tasks for our intrepid vlogger- don’t. There are constraints…

1)      No changes to the relationship status with his girlfriend

2)      Or his family.

3)      The tasks must not exceed the expiration date of the year-long project

4)      He will not move out of his home by request

5)      His tasks must not be illegal. Yep, that even rules out the border-line legal stuff.

6)      And his tasks must be safe- no high risk factor of injury to himself or others. Plus, it cannot be designed to make another person’s life miserable.

All of which leaves us with some rather underwhelming tasks to date. On August 30, Dan will watch (and review) what the viewers consider the worst movie of all time. On September 1 he will build something out of Lego (from a Crowdsourced design brief of course), and the following day he will hand out cookies to strangers. Ho-hum.

The 24 hour live show on September 3 has potential, but on the basis of the ideas formulated so far, a whole day’s worth of unrelenting footage does feel, well, a waste time… Let’s be clear- Dan’s not the first blogger/vlogger/showman or woman to experiment living under Crowdsourced/dictated conditions- Mashable points to the examples of David on Demand and Dating Brian as recent examples.

Publicity stunt? You betcha. This is Dan’s full-time job after all, and it comes three years after his overnight smash-hit YouTube video on how to solve Rubik’s cube puzzles. More than 16 million views of the video, hundreds of other posted YouTube videos, a YouTube partner position and an appearance on ‘Who Wants To Be a Millionaire?’ later, ‘Dan 3.0’ became the 20-year-old video blogger’s latest venture.

His position as a YouTube partner rakes in the cash, but effectively it’s all on a commission basis. Google AdSense ads are placed next to Dan’s videos, and he is paid according to the number of impressions and clicks the adverts get. Dan 3.0 will be shown on the internet television network Revision3, and advertisers provide a further source of income.

It will be interesting to see how the audience reacts and interacts with Dan. Will they respond in an effort to embarrass him, or appeal to his sense of adventure? Perhaps viewers will attempt to generate charity projects and use the project for promoting positive messages? Or not.

Whether you think the concept is an appeal to the internet audience’s insatiable hunger to watch and take control of things, jumping on the bandwagon, a clever money making scheme, a force for good or a pile of *£@+*, there is one lingering question- will Dan live to regret it? You decide… in every sense.

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