blur Group uses crowdsourcing to re-architect the creative industries, cutting out both the middle man and middle managers. Collapsing the supply and distribution chain from original content creator to buyer, fan or audience.

Constructing next generation creative industry talent and intellectual property marketplaces.

Why?

Because the middle men and middle managers take too much. The creator feels cut out and always under-rewarded. Here’s the maths to support our view. So the little guy – the original content creator – deserves a better deal and with our approach to Web based crowdsourcing they can get it.

That’s why we call it FAIRTRADE. Fairtrade for artists, marketers, designers, writers and yes, even entrepreneurs.