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Why Crowdsourcing Is Hot

Back to Home | May 25th, 2010 | View Comments | Posted in crowdsourcing

crowdsourcingCrowdsourcing is becoming the Web’s hottest buzzword. It could kickstart the next Web. Like blogging, Web 2.0, social networking and social media defined the last decade of the Internet, Crowdsourcing could shape the next.

And it should. Crowdsourcing is a disruptive revolution that could only be born from the digital Webways that permeate each aspect of our lives. Crowdsourcing takes us to another dimension – harnessing the infrastructure of Web 2.0 and the communities of interest gathered on social networks to create new ways of working, gathering and delivering change.

Enabling, community (Crowd) driven campaigns to make a bigger impact – shifting grassroots movements to the big league. From fringe politics to mainstream government, from volunteer projects to industry changing maps, encyclopedias and software. Respectively challenging Google Maps, Encyclopedia Britannica and Microsoft.

Crowdsourcing is changing the way we work, market, design, write and organize. The very future of corporation could be affected. The company of tomorrow might be designed, resourced and defined by the crowd. There are already examples of start-ups entirely staffed and driven by volunteer or part time crowds.

An amalgam of community, collective, networking, social media and democracy shaped on the Web. Channeled through Crowdsourcing, forming the next big social and economic revolution. One that could take us to places we never imagined.

A place where the Crowd makes politicians fully accountable. Where customers get to define company products, strategies and even leaders. Where the employee contract gets torn up and home working becomes reality. Where the gig economy can thrive. Where innovation is dispersed. Where change is once and for all driven from underneath. From the people.

It’s up to us – we’re all part of this movement. Crowdsourcing is about the the long tail of people shaping tomorrows world. That’s the promise – let’s not blow it. What’s your Crowd?

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  • Interesting article - any examples of companies using this to their benefit and/or companies offering platforms for this? Are looking to improve upon this at PeopleVox, so any tips welcome.
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