Sparxoo, a US research firm focused on innovation and digital strategy, wrote a cool article yesterday on ‘Building the Crowd.’

They talk about 3 leading Crowdsourcing projects including Groupon, Kiva and blur Group. Examples of real businesses building sustainable business models around Crowdsourcing.

‘blur Group takes crowdsourcing to a whole new level — creating powerful crowds consisting of experts and specialists in select fields to produce the best results possible. Essentially, crowds and client projects are curated by the company itself. This subset of crowdsourcing, called select sourcing, gathers together the very best of the best to streamline the process and produce valuable results. blur Group has passionate crowds of entrepreneurs, artists, marketers, designers, writers and geeks.’

To read the full article – click this link.