Crowdsourcing has gained great momentum since it was coined in 2006. It has already proved its massive potential with the success stories of Threadless and Wikipedia. However, many creative Crowdsourcing companies are failing to put quality and sustainability first.

Some are exploiting the concept and have threatened the reputation of ‘Crowdsourcing’ by associating it with an unethical work practice known as competition-based Crowdsourcing.  This method doesn’t fairly reward  its Crowd members and can poorly serve clients. The biggest threat to competition-based Crowd members is that they must complete all the work before knowing if they will be paid or not.

“You don’t call 10 plumbers to do the same job and pay only the one you felt did the best job. All of them would be compensated for their time. Bottom line it’s unethical and devalues the design industry. ” Design Professional in LinkedIn Discussion

The client suffers as there are little or no filters for the crowd members. This can mean they waste time because no suitable work is returned or they’ll have to trawl through a lot of inappropriate work before finding something right.

“Only amateurs will work for free and submit work to these sites for you to choose from.” Graphic Designer in LinkedIn Discussion

So how do we fill the sustainability and quality gap. Look no further than blur Group. We do it differently. For Digital Marketing, Design, Media, Artwork and Innovation briefs, blur delivers an higher quality yet cost-effective service from experts with all the hands on guidance and management you require.

To Ensure Sustainability and Quality:

• We respect and reward our Crowd with a fairtrade system.

• We hand select our Crowd of experts and understand their talents and specialisms.

• Our in-house team of consultants ensure every project runs smoothly and effectively and all your needs (however great or small) are fulfilled.

• Our creatives submit a proposal and a relevant portfolio to apply for a brief. They DO NOT do any work prior to winning the brief.

At blur Group our different approach supports clients in need of fast, reliable and cost-effective creative work. We are a one stop creative shop; providing all the benefits of a traditional agency but with much more choice, resource, efficiency and at a reduced cost. As a result both small and medium businesses as well as larger corporates use us.

blur. Crowdsourcing Quality. Re-Defining Agency.