Today marks the launch of blur Group’s next generation website- the latest step in our bid to challenge the world’s largest agencies. We believe Crowdsourcing will redefine the concept of creative agency and marketing services- which is just as well-  we’re the leading Crowdsourced creative group.

The concept is resonating in the market. In the last month, blur Group received nearly one new brief per day. Going forwards that’s over 200 creative briefs per year – making us one of the fastest growing agencies in the world. We estimate that over 9,000 creative professionals will be working with us by the end of 2010 – three times the size of Ogilvy and half the size of McCann Worldgroup.

We are redefining the creative services marketplace away from the traditional agency world where a client does a review and selects an agency and can’t change easily, to one where a client can, in effect, change agencies for every project. One where a new breed of agency staff use advanced technology and Crowdsourced selection systems to rapidly match, price and manage the best creative(s) for each and every project – globally. Orchestrating, while also acting as account handlers and strategists.

The creative industry is going through significant shifts and as a result a new kind of networked, Crowdsourced creative group can emerge to challenge the big guys and alter the way in which creative services are developed, priced and delivered.

Brands buy into the fact that ideas are often better sourced from the crowd, that costs should be stripped out of traditional agency offerings and that the digital revolution changes everything. Combined these elements allowed us to develop rapidly.

Our use of the Web to Crowdsource top creative professionals from around the world delivers cost-effective, corporate-quality services to both SME’s and corporates, including the FT and CNN. Our Crowd of 7,000 consultants and independent marketers, ad and video experts, designers, writers, artists, photographers and innovation experts includes some of the top talent at the big agencies and complemented by an in-house team of agency pros.

blur Group offers more flexible, cost effective and creative solutions than the established alternatives in marketing and advertising services, PR, graphic and Web design, video production, artwork, copy and content services and innovation strategies.

Get set- we’re about to take the concept of an integrated agency to a new and exciting dimension.