There’s little doubt that everything at blur Group revolves around innovation. Our entire business model has thrown away traditional conventions in the world of advertising, from the perspective of both the buyer and the provider. The Creative Services Exchange combines the best of digital, technology and creative to streamline the process of marketing delivery into a cost-effective, transparent transaction.

Within that Exchange we have a thriving community of entrepreneurs. An increasing number of these businesses, 18% and growing, are creative services businesses. We’ve talked since our inception about the blurring of digital/technology/creative in the 21st Century world: whether it’s apps development or hte complex digital campaign. How could we help these new model businesses develop their ideas further.

That benefit is innovate. A practical and easy-to-follow framework developed from many years of experience in building high-growth businesses from idea to successful exit. It’s been piloted with our entrepreneurs as well as creatives and innovation experts worldwide – more than 2,000 using and enjoying innovate.

It’s not just ANO business plan. It’s short and snappy. It’s pragmatic. It’s designed for someone who wants to get on with it and get their idea off the ground. In keeping with our philosophy it’s online. So you can access it, work through it and see how to deliver what you want.

Now innovate is open to everyone. You don’t have to be a member of the  Creative Services Exchange to use it.  You don’t have to be a creative business, just one that gets digital and high-growth. All the resources are open. We’re even going to encourage contributions as you start to use innovate so that it can have your own insight and experience. And of course blur Group will update it regularly.

And the benefits aren’t just for your agency. You can use innovate to help your clients create the perfect product, the knockout idea, the big brand. That’s what we mean by open. It’s there for you to use.

Innovate’s breakthrough 7 stages and 49 steps guide you all the way from generating a great idea to building a market leading company. Supported by resources that will help you with everything from finding the investor that gets high-growth, to the books you should read. It’s an incubator, it’s investment advice, it’s a mentor, it’s a training programme, it’s a business plan guide, it’s a source for marketing and brand development,- it’s Innovate. It’s live now.