It’s no exaggeration to say that the Creative Services Exchange has come to the rescue of more than one CMO since its launch. We show time and time again the great benefits of giving CMOs great value, immense choice with the 11,000+ creatives available to pitch and efficiencies in terms of process and timeframes. But on top of all this we know how to get CMOs out of a fix.
That fix covers a multitude of near-marketing-death situations. We’ve had Marketing Directors effectively held ransom by a large agency who won’t let them out of a retainer even though they can’t deliver all the work that’s required. Marketing Heads who really want something special but don’t have quite as much budget left as their incumbent would like. The CMO who had the great idea but couldn’t get anyone to implement it in the timescales needed for that special event. 
That’s the beauty of the Creative Services Exchange. It can be the platform for you to source all your marketing and creative campaigns. It can work when you want that social media marketing program developing and no-one has the skills in your favourite agency to do it. It gives you additional options to your overstretched in-house team. It’s there for you whenever you need it, for any type of project.
So what better way to show just how valuable the CSX can be to CMOs wanting to maximise their time, resources and budgets than to give them their own rescuing superhero. Meet CMO07. His sole role is to undertake those missions that CMOs thought were impossible. To help them out of terrible situations. To help them beat the advertising oligarchs. To make sure that Marketing folks around the world can arrive safely at the Creative Services Exchange. Will he be able to get the advertising campaign be briefed in time?
We hope you’ll have fun following the adventures of CMO07. And remember, if you have a marketing mission of any sort, from getting that website delivered yesterday to having someone write your social marketing plan, you can now submit a brief. Unlike CMO07′s assignments, it’s risk-free!
Tags: campaign, CMO, marketing