Web 2.0 was all about the ‘social revolution’. Broadband, cheap laptops and smartphones allowed the masses to access free or nearly free software to converse and create. It unleashed the social media revolution we now depend on.

The media landscape is changed for ever – and with it the way people meet, greet, speak, party, read, vote, entertain. Do just about anything they used to do.

Web 3.0 comes next – the next Web. As Web 2.0 delivered a social revolution, Web 3.0 will deliver the ‘organizational revolution’. The two big Web trends of this decade, cloud computing and Crowdsourcing will drive it.

Cloud computing’s up first – abstracting technology into the cloud. No longer requiring organizations to fortress their IT internally. Moving it to the heart of the Internet (cloud) and with it the data and knowledge of small and large organizations will become fully mobile, flexible and infinitely scalable.

In fact the very heart of the IT department will shift into the cloud leaving only those that add value beyond IT support and maintenance within the organization. Tomorrows IT departments will become technology orchestrators and strategists – not tech support folk. Innovation drivers not suppliers.

As technology moves to the Web, so too will people. While cloud computing shifts your company data, knowledge and communications to the outside world, Crowdsourcing moves your people. Crowdsourced, virtual employees, partners and even customers are the future – blurring the lines between internal and external resources. Abstracting your people resources, flexing and shaping tomorrows business. Speeding and opening up innovation. Going way beyond outsourcing or supplier chains.

Organizations that try and hem their human assets into internal firewalls will get left behind by the Crowdsourcing revolution. Open, Web savvy organizations will get that connecting strategically to external human resources, be they volunteers, freelancers, browsers, shoppers or whatever holds the key to tomorrows organizational design and optimized efficiency.

Crowdsourcing will change the very soul and role of management and the nature of organization. Tomorrows leaders will be expert orchestrators, communicators, strategists and visionaries. Equally comfortable driving, organizing and inspiring external as well as internal resources. Recognizing that their next big or small idea, action or deal is just as likely to come from the crowd outside as the employee within.

Indeed the most successful organizations of the next decade will effortlessly embrace both Clouds and Crowds. You?