Archive for the ‘Innovatrs’ Category


Creative innovation: a framework for high-growth startup success

There’s little doubt that everything at blur Group revolves around innovation. Our entire business model has thrown away traditional conventions in the world of advertising, from the perspective of both the buyer and the provider. The Creative Services Exchange combines the best of digital, technology and creative to streamline the process of marketing delivery into [...]


40% of entrepreneurs are developing ‘knowledge-as-a-service’ businesses

A digital economy demands new ways of doing business, and consultants to steer existing business practices into the online sphere.  A recent study by blur Group found that “digital natives” are spearheading the ‘knowledge-as-a-service’ movement, developing new businesses and helping ‘older’ models adapt. Entrepreneurs are rapidly adopting sourcing as a method to jump-start their projects, according to [...]


blurring the Awards scene

This week we’ve opened nominations for the ‘blurries‘ – an online recognition of companies that are excelling in their field and disrupting the world into the process. The business world has no shortage of awards: from showcases of great advertising to a plethora of start-up contests. From the early days of Red Herring through to more [...]


It’s official: blur Group is disrupting the status quo

31/3/2011 | blur Group, Featured, Innovatrs | Dorothy | 3 Comments

Disruptive innovation: a term that just oozes single-minded doggedness. It’s a middle-finger at the status-quo and a salute to vision, progression and the future. And there have been many disruptive innovations to speak-off in recent years. The music industry is a good example of how disruptive innovation has really shifted the goalposts. Napster, for example, [...]


Valentine’s Day, Innovation and, er, Vacuum Cleaners…it’s another week in the life of blur Group’s blogs

Last Friday’s blur Group blogs retrospective covered everything from the Super Bowl to Google Killers. Life on blur Group’s blogs was no less varied this week, with Big Society, Francis Bacon, MWC 2011 and some of Earth’s greatest innovators all getting a look-in. So if you’ve not managed to read any of our blogs this [...]


From the Super Bowl to Google Killers, a week in the life of blur Group’s blogs

Would you read Oliver Twist or Animal Farm over and over? If you’re a fan of Dickens or Orwell, perhaps you would. Would you read blur Group blog posts over and over? Well, we think the more appropriate question would be why wouldn’t you peruse our prose again and again and again…just in case you [...]


Venture Capital 3.0

14/5/2010 | Innovatrs | philipletts | 2 Comments

Traditional venture capital is at a Crossroads. The industry is still young by many standards, and like all spotty teenagers, it’s changing. The first and second generation of professional VC’s have learned a bunch of things, sadly most at the expense of the entrepreneurs they backed and the investors they sold.


Innovate ™ – Change your life, reach your potential

Innovatrs.com is a different kind of website for entrepreneurs. Innovatrs.com is an emerging, crowdsourced    ecosystem of entrepreneurs, financiers, designers, developers and marketers. It is a center of innovation    where each and every one of its crowd members, in one virtual space, compete to launch and develop the next  big idea into the wider [...]