Archive for 'Human Brands'

Kite Surfer Flies Over Pier

Forget Crowdsourcing -- check this dude kite surfer clear a pier.

He’s got a life! You?

Getting Ideas for Your Next Blog Post

You decided that you need a blog to get your brand out there. You’ve figured out how to promote it. Now the time comes to get real productive and post regularly. Where do you get ideas for your next post and the one after that and on?

get-ideas-blogging
Photo by zetson via Flickr

Developing a content plan for your blog is vital to protect it from fizzling out in a few months. How often are you going to post? What are you going to post about?

Consistency and coherence are key. Chris Brogan, one of the few real social media experts, shares some great tips on how to get inspired and think about your next post.

Getting Your Blog Out There

We’re pretty confident that we’ve convinced you that blogging is key to your brand, so now let’s talk marketing.

blogging-marketing-tactics
Photo by Bashed via Flickr

You’re set for success, you picked your blogging platform and got it professionally designed.

So what happens now?

It’s highly likely that you’ll only be talking to yourself unless you get immersed in your niche. That means getting out of your cave to go meet relevant people, maybe even bloggers like yourself.

Getting people to notice what you’re about is a tough job. Mainly because there are millions of blogs out there and new doesn’t necessarily mean cool!

So here are 101 tips to get you started and let everyone know just how cool you really are!

Blog to the Top!

Blogs have become the modern magazine, user-generated and widely acclaimed by the masses. Here are few tips to start yours and get your human brand out!

personal-brand-blogging
Photo by Mike Licht, NotionsCapital.com via Flickr

Useless to say that if you haven’t started blogging yet, you’re missing out. And if you’re trying to get your human brand out, regardless of what skills you have, a blog is the best tool to shout your potential out loud.

Posterous is a great place to start. Wordpress is where you’ll surely end up!

And here are few tips on how to nail the content plan: 5 things to know when starting your blog

Managing Your Personal Brand in the Interwebs

If you take social networking seriously you’ll end up with a personal brand. Here are some tips on how (not) to mange yours.

personal-branding-tips
Photo by bonked via Flickr

If you’re reading this blog we’ll assume you’re experienced with social networks. Personal branding is the result of intensive use of social networking. A field we’ve been having fun with lately.

There are benefits in getting yourself out there, whatever your occupation or interest. Nonetheless, you have to make sure you deal with it in the right way.

Dan Schawbel shared a few interesting tips on worst practices that can get you fired.

Have a look at 10 Ways to Get Fired For Building Your Personal Brand.

3 Tips to Getting Your Facebook Strategy Right

Hey singers, actors, artists and performers – are you getting your Facebook promotion right?

3-tips-for-facebook-promotion
Photo by carbonated via Flickr

We recently launched Human Brands which we’re kinda excited about. It combines the vibrant visual effects of our design agency, blur Designs with the strategic influence of our digital agency, blur Marketing.

Expanding a bit on the latter, Facebook has become a vital marketing tool for most online activities. Mainly due to its exponential growth. The chances of you finding your target there tripled in the past few months.

Getting your Human Brand right on Facebook is something we love to do, but have a look at these 3 great tips to get you started.

blur Group Launches Human Brands

Human BrandsP Diddy speaks out about artists need to develop and control their personal brands on and offline – inc social media.

“Before, it was just at live shows, now you have to be able to do a great live show, you have to be able to do a great online interview, you need to have a great Facebook page, you have to have a great television performance.”

Dig in – check humanbrands.me. And get one!

Is Michael Jackson the Ultimate ‘Human Brand’?

While blur Group’s busy preparing for the public launch of its Human Brands programme next week -- we celebrate the ultimate ‘Human Brand’ -- Michael Jackson.

To inspire our crowd members.

And promote the individual. Because in the 21st Century individuals, not corporations will drive change.

Rabia @ Shoreditch House

blur Designs traveled over to the trendy Shoreditch House last night to see their latest Human Brand project, Rabia. Here she is singing ‘Fronting’.

It was a great gig and the crowd loved her. blur Designs is onto the next stage of Rabia’s Human Brand, watch this space!

Sneak peak of Rabia’s Human Brand™

rabia_logo

Rabia has come into see us about her Human Brand™, she loves it, do you?

Let us know what you think?

What does it say to you?

If you’re new to Rabia check out this video.

Please feel free to comment below, thanks and we’ll keep you updated on how Rabia’s human brand turns out.

Human Brands™ are everywhere

IMG_0169

The Portobello film festival kicks off tonight at our Westbourne Studios! Big piece on Street art, got talking to sickboy a leading street artist from Bristol.

Turns out he was one of the first street artists to use a logo instead of a tag, known as the ‘Temple’ which can be seen on walls and wheelie bins worldwide. Human Brands has worked for sick boy, he is tipped as one of the street art movement’s most investable artists.

Human Brands

‘In this century human brands will become as powerful as any corporate brand’.

Artists, actors, singers, entrepreneurs, chefs and bloggers brands can become as valuable as any Walt Disney, Nike, News Corporation, Kellogg’s, Google, Microsoft or Amazon.

The power is shifting from distributor to creator. Middleman to artist.

David Beckham is better known than Manchester United, Ronaldo than Real, Federer than Wimbledon. Tom Cruise is bigger than any single film studio. JK Rowling larger than Penguin.

Human Brands&tradeBut what’s their Human Brand?

Whether you’re an emerging human brand or established celebrity the digital revolution allows you to spread your wings and monetize your identity more than ever before. blur Designs works with individuals to create a winning Human Brand™ designed for the digital universe (including logo), then rolls it out across a next gen, hub-and-spoke, Web and social media platform.

blur Marketing turns human brand into human fame. Going way beyond 15 minutes.

blur Designs starts new Human Brand™

[kml_flashembed movie="http://www.youtube.com/v/rMECjbAj8SE" width="440" height="270" allowfullscreen="true" fvars="fs=1" /]

blur Designs starts work on it’s next Human Brand™

blur Designs Prepares to Launch ‘Human Brands’

HBblur Designs is busy behind the scenes preparing to launch ‘Human Brands’. After all, why should us humans not design and develop our own brands? Surely branding is not the preserve of corporates alone. And in this new world of endless 15 minutes of fame and one hit wonders pumped through MySpace, Twitter or TechCrunch someone needs to worry about designing and developing lasting human brands for the next generation of more sustainable singers, sports pro’s, song writers, actors, artists, chefs, geek celebs and more.

blur Designs has been developing brand systems and design processes optimized for human brands to ensure that the next David Beckham or Eminem develop their brand and supporting digital strategies more effectively and earlier. Because it is more essential than ever that the next generation of ‘artists and celebrities’ maximize the impact and value of their brand equity through their career and beyond. No more ripping off the artists!