Creative is a very broad term. In the land of marketing it is both a noun and an adjective. See what I’ve done in the title. As a noun it works in two ways, covering both the deliverable and the deliverer. “The creatives are working on the creative. Let’s hope this creative is really creative.” [...]

Our latest ‘no alternative’ scenario is possibly a little uncomfortable for some of us. It’s that moment when you realize your choice of first tier agency may not have been quite as perfect as the lunch at Nobu suggested. But the commitment is a long way down the line. An increasing number of agencies no [...]

Forget Crowdsourcing – check this dude kite surfer clear a pier. He’s got a life! You?

You decided that you need a blog to get your brand out there. You’ve figured out how to promote it. Now the time comes to get real productive and post regularly. Where do you get ideas for your next post and the one after that and on? Photo by zetson via Flickr Developing a content plan [...]

We’re pretty confident that we’ve convinced you that blogging is key to your brand, so now let’s talk marketing. Photo by Bashed via Flickr You’re set for success, you picked your blogging platform and got it professionally designed. So what happens now? It’s highly likely that you’ll only be talking to yourself unless you get [...]

Blogs have become the modern magazine, user-generated and widely acclaimed by the masses. Here are few tips to start yours and get your human brand out! Photo by Mike Licht, NotionsCapital.com via Flickr Useless to say that if you haven’t started blogging yet, you’re missing out. And if you’re trying to get your human brand [...]

If you take social networking seriously you’ll end up with a personal brand. Here are some tips on how (not) to mange yours. Photo by bonked via Flickr If you’re reading this blog we’ll assume you’re experienced with social networks. Personal branding is the result of intensive use of social networking. A field we’ve been [...]

Hey singers, actors, artists and performers – are you getting your Facebook promotion right? Photo by carbonated via Flickr We recently launched Human Brands which we’re kinda excited about. It combines the vibrant visual effects of our design agency, blur Designs with the strategic influence of our digital agency, blur Marketing. Expanding a bit on [...]

P Diddy speaks out about artists need to develop and control their personal brands on and offline – inc social media. “Before, it was just at live shows, now you have to be able to do a great live show, you have to be able to do a great online interview, you need to have [...]

While blur Group’s busy preparing for the public launch of its Human Brands programme next week – we celebrate the ultimate ‘Human Brand’ – Michael Jackson. To inspire our crowd members. And promote the individual. Because in the 21st Century individuals, not corporations will drive change.

blur Designs traveled over to the trendy Shoreditch House last night to see their latest Human Brand project, Rabia. Here she is singing ‘Fronting’. It was a great gig and the crowd loved her. blur Designs is onto the next stage of Rabia’s Human Brand, watch this space!

Rabia has come into see us about her Human Brand™, she loves it, do you? Let us know what you think? What does it say to you? If you’re new to Rabia check out this video. Please feel free to comment below, thanks and we’ll keep you updated on how Rabia’s human brand turns out.

The Portobello film festival kicks off tonight at our Westbourne Studios! Big piece on Street art, got talking to sickboy a leading street artist from Bristol. Turns out he was one of the first street artists to use a logo instead of a tag, known as the ‘Temple’ which can be seen on walls and [...]

‘In this century human brands will become as powerful as any corporate brand’. Artists, actors, singers, entrepreneurs, chefs and bloggers brands can become as valuable as any Walt Disney, Nike, News Corporation, Kellogg’s, Google, Microsoft or Amazon. The power is shifting from distributor to creator. Middleman to artist. David Beckham is better known than Manchester [...]

[kml_flashembed movie="http://www.youtube.com/v/rMECjbAj8SE" width="440" height="270" allowfullscreen="true" fvars="fs=1" /] blur Designs starts work on it’s next Human Brand™

blur Designs is busy behind the scenes preparing to launch ‘Human Brands’. After all, why should us humans not design and develop our own brands? Surely branding is not the preserve of corporates alone. And in this new world of endless 15 minutes of fame and one hit wonders pumped through MySpace, Twitter or TechCrunch [...]