blur Group blog feedblur Group on Facebookblur Group on twitter

blur Marketing and the Financial Times Go Social

blur Marketing took the FT Digital Media conference social. blur’s Crowds and clouds jazzed things up at the eventful conference and ricocheted speakers perspectives across the Twittersphere and social networks. Read all about it here.

[ More ] March 4th, 2010 | View Comments | Posted in blur Marketing |

A Revolution in Marketing Services

The marketing services industry is changing. Big agencies are getting it from all sides. Google has eroded their media buying divisions. Social media is challenging their PR departments, while YouTube is confusing the hell out of TV advertising production. And mobile marketing – well that’s a whole new game of tennis.

[ More ] February 10th, 2010 | View Comments | Posted in blur Marketing |

blur Marketing Changes How Brands buy Marketing Services

blur Marketing has just launched the all new, dancing and singing blur-Marketing.com. Check in. ‘Need a (marketing) campaign?’

[ More ] December 15th, 2009 | View Comments | Posted in blur Marketing |

Facebook Fan Page Makeover

We redisigned blur Marketing’s Facebook fan page. Here’s how you can improve yours. Use this great article on creating the perfect Facebook Fan page. We followed the step by step guide so check how it looks on our beloved blur Marketing fan page. Using ‘image real estate optimization’ we developed a custom badge for the [...]

[ More ] December 2nd, 2009 | View Comments | Posted in blur Marketing |

Social Media ROI Skepticism

“I don’t have enough time for twitter, Facebook or blogging.” What if it paid back 200% of your time invested? Photo by Marchin Chady via Flickr ‘Not having enough time for social media’ sounds like the title of a summer song. You listen to it again and again, without asking yourself why. Maybe we should [...]

[ More ] November 25th, 2009 | View Comments | Posted in blur Marketing |

10 Mindblowing Crowdsourced Projects [Videos]

The crowd is flexing its muscles. Take a look at these terrific projects. We’re constantly amazed by what collectives of talented individuals can now achieve so we banged together this video assemblage for a visual share on how crowds are changing the rules forever. 10. I’ve Got Nothing – a crowdsourced song. Just hit the [...]

[ More ] November 18th, 2009 | View Comments | Posted in blur Marketing, crowdsourcing |

Facebook Advertising: Adwords + Social

Have you looked into Facebook Advertising to promote your business? Photo by ugo90 via Flickr There is an untold story about Facebook Ads. While most businesses are focusing on Google Adwords for PPC, truth is that those experiencing Facebook are getting positive results. Seomoz.org recently looked at the benefits of ‘in-depth’ targeting and re-published Nielsen’s [...]

[ More ] November 12th, 2009 | View Comments | Posted in blur Marketing |

Taking Care of Our Crowds

We take a fairtrade approach to managing our crowds. We also understand what its like for people going out on their own and devised bulletproof processes to make sure that your rights as an independent contractor are taken care of. Mainly to avoid the following:

[ More ] October 6th, 2009 | View Comments | Posted in blur Marketing |

Future of PR: When Communities Represent Communties

Photo by Deemonita via Flickr We were avidly re-reading this article from March about the future of PR by Jeremiah Owyang of Forrester Research. We felt a bit of an issue with the use of the word ‘agency’. We feel that the future (or the present of blur Marketing) is actually communities representing communities. The [...]

[ More ] September 22nd, 2009 | View Comments | Posted in blur Marketing |

Rabia @ Shoreditch House

blur Designs traveled over to the trendy Shoreditch House last night to see their latest Human Brand project, Rabia. Here she is singing ‘Fronting’. It was a great gig and the crowd loved her. blur Designs is onto the next stage of Rabia’s Human Brand, watch this space!

[ More ] September 16th, 2009 | View Comments | Posted in Human Brands, blur Designs, blur Group, blur Marketing |

How to Build Your Crowd

Mashable’s Brandon Mendelson posted an interesting collection of tips on how to grow your crowd. At blur Marketing growing crowds is not only critical to what we do, but also central to how we engage with our clients. Photo by ppdigital via Flickr We enjoy reading this and participated in the discussion. How are you [...]

[ More ] September 3rd, 2009 | View Comments | Posted in blur Marketing |

Size Doesn’t Matter (or does it?)

At blur Group we talk about our passion for focused crowds. When we look at other crowdsourcing initiatives such as Threadless or Wikipedia we are all impressed by the number of people participating and joining every day. But these are large, one off projects and supporting crowds. Photo by Ma1974 via Flickr Does Size matter [...]

[ More ] August 20th, 2009 | View Comments | Posted in blur Marketing |

Taking Over Goliath

Photo by boskizzi via Flickr Building our crowd is a fundamental daily activity of blur Marketing. Identifying a focused crowd of talented people is no easy task. Talent is sometimes present in the so called amateur, which is increasingly beating the professional. We are currently building an army of talented marketing people, regardless of their [...]

[ More ] August 10th, 2009 | View Comments | Posted in blur Marketing |

Entrepreneurs Chat

[kml_flashembed movie="http://www.youtube.com/v/pRQYAZUahSA" width="440" height="270" allowfullscreen="true" fvars="fs=1" /] Entrepreneurs chat at the latest blur’d event about why they became Entrepreneurs and what their biggest issue is right now. Check out – http://innovatrs.com

[ More ] July 28th, 2009 | View Comments | Posted in blur Innovations, blur Marketing |

The Future of Fairtrade

The definition of Fairtrade is clear: “Fairtrade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. If fair access to markets under better trade conditions would help them to overcome barriers to development, [...]

Clearing Your Doubts about Social Media

It’s the buzz word of the moment. Some see it as an opportunity, others as a threat. Some think they are experts, others actually are. Truth is that little is known about Social Media. We are all learning about how masses use media, but mostly we are gaining knowledge about ourselves. Because Social Media is [...]

[ More ] July 22nd, 2009 | View Comments | Posted in blur Marketing |

The Future of Crowdsourcing – Small

Crowdsourcing has become an increasingly accepted term with examples bandied about such as Google using the analysis of Web links to crowdsource their search engine, Wikipedia crowdsourcing the planet to build the largest encyclopedia and Threadless crowdsourcing approaching a million people to design t-shirts. But what is the future of crowdsourcing? Well, we think it’s [...]

Our Next Meetup: Business Series Prologue

We have powerful ideas in mind for September. We are aiming to expose pressing business issues and get fellow entrepreneurs to help. We feel it would be disconnected from our way of doing things if you were not involved in the process. We want your opinion and our next event is about that, brainstorming on [...]

[ More ] July 15th, 2009 | View Comments | Posted in blur Marketing |

Why blur Group is Important

As blur Group gets more of a following we increasingly get asked why what we are doing is important. It is both a fundamental and complex question to answer. I have spent the last ten years building large communities and marketplaces on the Web – consumer facing, business facing and some that mash both up. [...]

blur’d Meetup – Great People, Meaningful Conversations

At blur we are committed in providing spaces for people to gather and start compelling projects. Our online communities revolve around this concept. We considered to push the idea forward. We started blur’d, a London Meetup for Entrepreneurs, Digital Directors and Innovation Officers. We thought it was a great idea to offer an offline space [...]

[ More ] July 2nd, 2009 | View Comments | Posted in blur Marketing |

At blur Group We Prefer to Rap

At blur Group we really believe in doing things differently. It’s not only a nice statement, it’s a fact. Our company website runs on WordPress Our Intranet is a Ning website, where you can join and mingle with the team. Our initiatives are crowdsourced, but we are more than just a marketplace. We think that [...]

[ More ] July 1st, 2009 | View Comments | Posted in blur Marketing |

blur’d London Meetup Tomorrow Night for Entrepreneurs

blur Group is hosting the first in a series of entrepreneur meetups in London tomorrow night, June 30th. blur’d Meetups are designed for interesting entrepreneurs launching or running somewhat disruptive and innovative ventures. blur’d also lets in select digital directors and innovation officers from large companies. They plan to do monthly, invitation only get togethers in [...]

[ More ] June 29th, 2009 | View Comments | Posted in blur Group, blur Marketing |