At blur Group we talk about our passion for focused crowds. When we look at other crowdsourcing initiatives such as Threadless or Wikipedia we are all impressed by the number of people participating and joining every day. But these are large, one off projects and supporting crowds.

Photo by Ma1974 via Flickr

Does Size matter though? Well for initiatives such as the above, probably. But how can you get crowds to work on more complex projects and make sure deadlines are regularly met, and how do you make sure the crowd will deliver repetitively and with quality ? These are issues a number of freelancing communities struggle with.

So let’s go small! At blur Marketing by cherry picking the best of breed we believe we can keep quality high, we make sure we can anticipate deadlines and mix and match freelancers to optimize the results for more complex projects.

But let’s define small. The largest digital agencies we are aware of rely on 10/15 staff (including receptionists and assistants). We have already reached the 30 person mark and are growing exponentially with just the best. Both clients and agencies are taking note.  How’s that!