blur Marketing: we deliver innovation
blur Marketing is a new kind of digital agency. It is an international agency born of Crowdsourcing – driven by an emerging collective of both skilled and diverse marketing professionals that banded together to create the largest player in the speedy evolution to social media.
Past: While social media has changed marketing, most established agencies are content merely to create ad hoc divisions to tackle the new digital challenges, resulting in traditional answers to new questions. Exacerbated by the fact that old media all too often talks at its audiences as established agencies talk down to their customers. Perhaps foolish given that the new game is all about how brands ‘entertain’ and ‘court’ their consumers, now found in vibrant, open Web communities such as Facebook,twitter or LinkedIn?
Present: The harsh reality is that in order to truly engage with online communities, it helps to be a community yourself. By drawing together a focused, growing crowd of digital marketers, geeks and event professionals, blur Marketing has positioned itself to rapidly deliver the most innovative campaigns to both large and small businesses fit for tomorrow. blur Marketing is a virtual organization with approaching 500 talented, individualistic marketers that come together under the blur roof to deliver real innovation and choice at lower prices. People and Web technologies are the guts of the agency – optimized to deliver a new generation of truly enticing customer interactions.
Relationships: blur Marketing’s growing client list includes enlightened digital agencies that rely on its trusted and sizable network to bring fresh approaches to their marketing activities. And it is the ‘power of the network’ that has enabled this newborn agency to deliver international briefs for global brands at such an early stage in its development.
Future: Its community hit the trenches with Web 2.0 marketing projects, teaming up to create original campaigns from the bottom up. And to date we have only seen crowds of consumers engaging with interactive campaigns, imagine if that crowd was enhanced to include a bunch of the most dynamic professionals? blur Marketing – the ‘future’ in marketing agency.
-
Frazer
-
Poonam Mandalia

