blur Group: the Power of Collective Intelligence

blur Group gives groups of individuals the power to profoundly shape the future. A digital future, designed by crowds, shaped around crowds, sourced by crowds. blur Group disrupts the status quo and the workplace as we know it. Wiping off the static, analogue culture in order to grant its crowds immediate and direct access to the resources and markets they need to drive this altered state.
 
The secret lies in a word: Crowdsourcing.
 
Crowdsourcing means making the most out of collective intelligence. At blur Group it means re-architecting the creative industries. Means enabling buyers of art, digital design, marketing services, media and innovation to get more affordable access to top talent. Means fair deals for their crowds of artists, designers, marketers, writers and entrepreneurs.
 
We believe that a few, highly qualified managers from an office and small, niche, highly managed-through-the-web crowds, coordinated in the right way, will become the virtual organizations of tomorrow. Why not build a marketing agency solely by crowdsourcing and remotely managing marketing professionals/consultants? Why not organize world artists to develop a new generation art market?
 
The benefit of doing it with a managed crowd as opposed to legions of full time employees is lower costs, greater flexibility, a more international approach, highly personalized services and, once more, better deals for both crowd member and client. Infinitely scalable intellectual property clouds.
 
This is the future of business. This is blur Group.