‘How important do you think branding your twitter profile is?’

This was the question asked of me at the latest blur’d Meetup. The answer is obvious, VERY IMPORTANT! Would you have a website or even a business card without your logo & branding applied to it? Of course not. Twitter should be seen as an extension of you or your company’s on-line presence, therefore the real question should be ‘Why isn’t your twitter profile branded?’

Though with this in mind, some thought needs to be applied. As with all branding exersizes if it’s not done right it will become null & void and could have a negative effect for you or your company’s brand. At blur Designs we not only come up with next generation ideas and designs, we’re a stickler for detail, some called it an OSD, but as Ludwig Mies Van Der Rohe famously said “God is in the details”.

So has anyone out there got it right? Well you may be shocked to know, I’m still to come across a company’s twitter profile that ticks every box.  We could change Luwig’s quote to “God is in the pixels”, we all know about screen resolution but it seems that no one is thinking about this when it comes twitter.

However there is one that ticks every box and that is blur Designs twitter profile. Whatever the screen resolution the user will have the same experience, no images cutting of or dodgy backgrounds that don’t fit the screen, doing this will help strengthen your brands on-line presence.

blur Designs is helping clients better define and position themselves for tomorrow and twitter is tomorrow.

To view our design and to follow blur Designs click here