There’s something going on in agency land.

The tectonic plates seem to be shifting. Some say a revolution is under foot.

Clients are looking for something new. Big brands are voting with their feet and backing the Crowdsourced Creative Agency.

The likes of CNN, Unilever, Pepsi, Dell, Harvey Nichols, Gala Coral, FT and Paddy Power can’t be that wrong. Can they?

The marketing or ad agency has changed little in the past 50 years. Yet the world has.

50 years ago it was 1960 and black and white ruled. Black and white TV and newspapers were media.

Today the community is media – and it’s increasingly online.

Back then the war was just won, print was king. The concept of branding nascent. The PC not even born.

The ad agency was Mad Men.

Marketing was all about big brands firing large guns at TV and newspapers. Over time these agencies have become monsters. Massive, bloated, slow and expensive. They have morphed into the tanker-sized conglomerates they once served.

But marketing and creative has changed. It’s time for small, digital, instant and nimble. Doing great TV spots, newspaper ads or direct mail pieces is no longer enough.

Big brands want something different. They want the power of big with the beauty of small. Transparency not bloat. Thick value, not thin. They want interaction not broadcast. They need ‘Social’.

Step forward the Crowdsourced Creative Agency. And a growing number of the world’s leading brands are diving in. blur Group is the leader. Their 7,000 creatives make them the 7th largest agency in the world. Yet they are a massive coalition of smaller agencies, independents and freelancers – united by the Web and the blur brand.

Work with leading Crowdsourced creative agencies and you tap into exactly the right talent- regardless of budget, timeline, geography or requirement.

And the power of the Crowd- mixed  in with the value of ‘small’-  means the client always wins. Lower prices every time. Execution driven marketing, abundance of choice, Web like speed and the ability to, in effect, instantly select a new agency for each and every project.

That’s a new dawn. That’s the future of ad agency. Goodbye Mad Men.