Author Archive


Our World in 2015

22/12/2010 | blur Group | philipletts | No Comments

I’ve read so many articles with predictions for 2011 that I thought I would try and look a little further out. Here’s our world in 2015: – Smartphones and tablets will be as numerous as PC’s and TV’s – 50Mb broadband will be standard in all major urban centres – App stores will be prevalent [...]


blur Group Hosts Office Xmas Party On Twitter For 8,000 Staff And Crowdies

2/12/2010 | blur Group | philipletts | 2 Comments

How do you host an office Christmas party when you have 8,000 staff/Crowdies spread all over the globe? Well, we’ve come up with the answer -  we’re holding our annual knees-up on Twitter this year at #blurParty. It will take place from 4 – 5pm GMT on Thursday 16th December and the coolest stuff will be [...]


How Crowdsourcing Is Changing Digital Maps

1/12/2010 | crowdsourcing | philipletts | 1 Comment

At Cloudmade, as providers of mapping technology, we deal in models of the real world. We also support one of the worlds leading Crowdsourcing initiatives – Open Street Map. We provide mobile/Web sdks, tools, web services and applications that use these data models to create customized maps views, routes, relevant search results and other location based [...]


Ideas For Sale – Join The Crowds On Black Friday

25/11/2010 | crowdsourcing | philipletts | 2 Comments

The recent publication of a FastCompany piece “The Future of Advertising” has seen the online platforms abuzz with ideas. The #adfuture hashtag generates tweets aplenty and theories abound covering everything from new payment and reward models, to technology-driven, totally-automated agencies, like a manufacturing conveyor belt with campaigns rolling off on to the palettes. In trying [...]


Crowdsourcing: Past, Present And Future

24/11/2010 | crowdsourcing | philipletts | 2 Comments

In 2006, Jeff Howe, a writer at Wired magazine, came up with a new concept for the Internet and he called it Crowdsourcing. He defined Crowdsourcing as the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a crowd), through an open call. Crowdsourcing [...]


The Future of Blogging?

9/11/2010 | Social Media | philipletts | 1 Comment

Blogging’s been around for just over a decade. There are something like 200 Million blogs in the ether. 43% of businesses in the US are expected to blog in 2011. It seems there’s a writer in all of us. And yet the blog hasn’t really changed that much. It’s still basically a date stamped, comment [...]


Big Brands Back Crowdsourcing Creative Agencies

28/10/2010 | crowdsourcing | philipletts | No Comments

There’s something going on in agency land. The tectonic plates seem to be shifting. Some say a revolution is under foot. Clients are looking for something new. Big brands are voting with their feet and backing the Crowdsourced Creative Agency.


Crowdsourced Marketing Services A Game Changer

19/10/2010 | blur Group | philipletts | 1 Comment

BEWARE – this blog is about us. But then, we think we deserve it. A few weeks ago the marketing services world was shocked to discover that blur Group was ranked as the worlds 7th largest Creative Agency. WHAT? WHO? CHEEEEKY! Since then we’ve been swamped with brands and SME’s wanting to use our Crowds [...]


A Crowdsourcing Rap

13/10/2010 | crowdsourcing | philipletts | 4 Comments

Yo! As many of y’all know blur Group just hit da Campaigns listing of Top 10 Creative Agencies worldwide. That’s right. That’s wild. That’s RAP! And that’s one milestone a down bros. So as yo next gig we produce’d this worlds first Crowdsourcing Rap. Ja homies. So here goes – dig:


7 Secrets to Really Successful Crowdsourcing

7/10/2010 | crowdsourcing | philipletts | 4 Comments

Crowdsourcing has officially moved from Web fad to Web trend. Which means that in a couple of years everyone will be doing it. There are 7 secrets to really successful Crowdsourcing. Or at least we think there are. 1. Understand clearly what Crowdsourcing is. Start with Jeff Howe’s definition (after all he coined the term).


Campaigns Top 10 Creative Agency Ranking 2010

29/9/2010 | crowdsourcing | philipletts | 2 Comments

Campaigns Top 10 Creative Agency Ranking has just been released and blur Group debuts at No 7. We’re flattered. To quote: “… most of the creative agencies in our 2010 Top 10 are smaller than they were two years ago. Only one breaks the mould. And they were not even around two years ago.


RSPB Crowdsourcing Hedgehog Spottings While Paddy Power Hails Pope Spottings!

23/9/2010 | crowdsourcing | philipletts | 1 Comment

The BBC has just reported that the UK’s RSPB has Crowdsourced 90,000 volunteers to report on Hedgehog spottings in the UK. It reveals that 25% of UK gardens get hedgehogs dropping by on a monthly basis. Those little critters!


Top 10 Agency Rankings To Shock Industry

22/9/2010 | Social Media | philipletts | 2 Comments

We’ve been given a sneak look at the latest agency rankings due out next week from a well known marketing magazine. It lists the worlds largest ad agencies. And it will have the industry reeling. blur Group comes in 7th. This is a bit cheeky but we think it’s OK to spill a few beans [...]


Meet the New Twitter

15/9/2010 | Social Media | philipletts | No Comments

Meet the New Twitter – Twitter.com. New interface, media… and more. The real-time information network.


Welcome To The Participation Economy

26/8/2010 | crowdsourcing | philipletts | 1 Comment

This century will usher in the ‘Participation Economy’. With Crowdsourcing as its essential new social and business tool. It’s a new way of working, thinking, cooperating and leading. It is destined to affect the very concept of organization. It can change the way we are managed.


Is Crowdsourced Mobile Phone Operator Giffgaff The Future?

11/8/2010 | crowdsourcing | philipletts | 1 Comment

Last November a new Crowdsourcing project was born, called Giffgaff, which boldly announced that it would become the Wikipedia of mobile phone networks. A brand new mobile phone operator – but with a twist. One that would Crowdsource both its customers and customer support.


UK Government Crowdsourcing Gets Snagged – Yes Minister!

4/8/2010 | crowdsourcing | philipletts | 2 Comments

The UK Coalitions first major Crowdsourcing initiative ‘Your Freedom’ seems to have hit a snag. What started out as a cool programme to Crowdsource UK voters views on amending or abolishing red tape has turned into a PR embarrassment. You see, it seems that no government department wants to listen to the suggestions.


Let The Web 2.0 Collapse Begin

27/7/2010 | crowdsourcing | philipletts | 1 Comment

2010 marks the beginning of the end of Web 2.0. Just a decade since the starting gun was fired on the .com collapse. With the last collapse went billions of dollars of investor money and high profile company flame outs like Boo.com, Excite @home followed by M&A freak shows such as AOL/Time Warner.


Crowdsourcing and Cloud Computing Drive Burst-Community and Burst-Computing

20/7/2010 | crowdsourcing | philipletts | 2 Comments

Crowdsourcing harnesses the power of collective thinking and doing to solve problems – often big problems. Crowdsourcing and Cloud computing together deliver a new reality of burst-community and burst-computing. The US and UK governments are actively adopting Crowdsourcing to change the way in which citizens comment on and alter laws and regulation.


Social Crowdfunding Initiative Helps Entrepreneurs Find Money – For Free!

13/7/2010 | blur Innovations | philipletts | 4 Comments

blur Group, the leading Crowdsourced Creative Agency, today launched a new Crowdfunding initiative aimed at helping tomorrow’s entrepreneurs find money for FREE under the strap line – ‘Social Funding for Tomorrows Ventures!’ Using its skills, software and knowhow blur Group have been quietly recruiting entrepreneurs from around the world under project ‘Innovatrs‘.


Crowdsourcing Leaders (on Twitter)

6/7/2010 | crowdsourcing | philipletts | 4 Comments

Crowdsourcing has become one of the hottest trends on the Web. But who are the real experts? Here is our list of hottie Crowdsourcing leaders and a link to their Twitter page. Follow them and watch the space unfold.


How Else Can Nick Clegg Use Crowdsourcing to Turbo Charge Your Freedom

1/7/2010 | crowdsourcing | philipletts | 8 Comments

Nick Clegg and David Cameron’s Tory-Lib Dem coalition government today announced a major Crowdsourcing initiative called Your Freedom. It’s a great start – assuming the public gets beyond their keyboard apathy. But what else could the coalition do?


Nick Clegg’s Crowdsourcing Initiative Your Freedom?

1/7/2010 | crowdsourcing | philipletts | 9 Comments

Nick Clegg and David Cameron’s UK Tory-Lib Dem coalition today unveiled a major Crowdsourcing initiative called ‘Your Freedom’. Nick Clegg announced on British TV and in the leading newspapers that this is the largest government Crowdsourcing programme to date. Really?


blur Group – Design Driven, Crowdsourced and Social Media Marketed

30/6/2010 | crowdsourcing | philipletts | No Comments

This video about says it all. blur Group’s roots. Tomorrows organization with todays trends – design-driven, Crowdsourced and social media marketed. All in the cloud – defining and driving Agency 3.0. Why blur Group turns more than a few heads. Join us.


Crowdsourcing’s Roots: Collectives, Open Source and Web Communities

17/6/2010 | crowdsourcing | philipletts | No Comments

The term Crowdsourcing was coined in 2006 by Jeff Howe. But it’s roots go way back. Its early beginnings are collectives. Particularly the artist collective which was a way for a bunch of folk to get together and succeed better as a group than as individuals. Hey, it worked for the impressionists.