From our ‘What is Crowdsourcing?’ initiative we’ve dug up one wild Crowdsourced project. A dutch guy is making a Crowdsourced movie on the collapse of DSB Bank in the Netherlands. Zero budget, big screen ambitions, all volunteer, pure Crowdsourcing. See their presentation below – some useful tips.

Pepsi is skipping this year’s SuperBowl ads, instead banking on Crowdsourcing and Social Media with its Refresh Project. But why? “Why did Pepsi trade their $20-million Super Bowl commercial for a $20-million social media campaign? Because their Refresh Everything project promises a superior return on investment.

The advent of a tablet has not been greeted with such anticipation since biblical times. Yesterday, at 10am in Silicon Valley, eyes from all over the world were on Apple while its boss, Steve Jobs, unveiled the latest, revolutionary Apple gizmo. Apparently, one of the biggest enthusiasts was British actor and comedian Stephen Fry who [...]

Following Pepsi another big name is jumping on the Crowdsourcing bandwagon this year: The Grammies. They have developed a series of promotional Crowdsourced videos entitled “We’re All Fans” for the 52nd Grammy Awards on 31st January. Let the crowd do the talking…or in this case the singing…

The past few years have seen huge changes in the television, music, advertising and marketing industries. At blur Media we asked ourselves “How will the publishing and writing industries be affected by all these changes? And what new challenges will be created?” In answer to this we launched www.blur-Media.com blur Media’s offering is simple, from journalists [...]

The Guardian has just launched a Crowdsourced platform to facilitate MP expense reviews by its readers. We all heard about the first experiment to crowdsource a review of MP’s expenses. Now 458,832 pages of documents are getting reviewed by Guardian readers in an unprecedented effort to bust bad usage of taxpayers’ money. 25,000 people got [...]

It’s snowing in London – but the real news is that you can see Crowdsourced live snow updates on a map. Last year, when London got snow the hashtag #uksnow started. Also, @benmarsh had the nifty idea to use the hashtag to crowdsource live updates about snow in the UK. Well it’s back and looks terrific. [...]

We redisigned blur Marketing’s Facebook fan page. Here’s how you can improve yours. Use this great article on creating the perfect Facebook Fan page. We followed the step by step guide so check how it looks on our beloved blur Marketing fan page. Using ‘image real estate optimization’ we developed a custom badge for the [...]

“I don’t have enough time for twitter, Facebook or blogging.” What if it paid back 200% of your time invested? Photo by Marchin Chady via Flickr ‘Not having enough time for social media’ sounds like the title of a summer song. You listen to it again and again, without asking yourself why. Maybe we should [...]

In a handful of years publishing companies will be very different. They will combine on-demand, digital publishing with social media and Crowdsourcing. They will give away Web-based books and short stories in exchange for followers and fans that will then get monetized through physical book sales, Kindle downloads, merchandising and ticket sales. The future is [...]

The crowd is flexing its muscles. Take a look at these terrific projects. We’re constantly amazed by what collectives of talented individuals can now achieve so we banged together this video assemblage for a visual share on how crowds are changing the rules forever. 10. I’ve Got Nothing – a crowdsourced song. Just hit the [...]

The worlds greatest designers are rarely found in large design agencies. They are often freelancers or independents. blur Designs is a new kind of design agency, located in London with designers spanning the globe. Born from crowdsourcing, it is shaking up the agency world with an unrivalled roster of talented and diverse designers. With a [...]

Have you looked into Facebook Advertising to promote your business? Photo by ugo90 via Flickr There is an untold story about Facebook Ads. While most businesses are focusing on Google Adwords for PPC, truth is that those experiencing Facebook are getting positive results. Seomoz.org recently looked at the benefits of ‘in-depth’ targeting and re-published Nielsen’s [...]

You decided that you need a blog to get your brand out there. You’ve figured out how to promote it. Now the time comes to get real productive and post regularly. Where do you get ideas for your next post and the one after that and on? Photo by zetson via Flickr Developing a content plan [...]

Meetup is the world’s largest network of local groups. It believes that people can change their personal world, or the whole world, by organizing themselves into groups that are powerful enough to make a difference. So do we. This is the main reason why, less than two months ago, we stepped up as organizers of the London [...]

blur Marketing is a new kind of digital agency. It is an international agency born of Crowdsourcing – driven by an emerging collective of both skilled and diverse marketing professionals that banded together to create the largest player in the speedy evolution to social media.  Past: While social media has changed marketing, most established agencies [...]

We’re pretty confident that we’ve convinced you that blogging is key to your brand, so now let’s talk marketing. Photo by Bashed via Flickr You’re set for success, you picked your blogging platform and got it professionally designed. So what happens now? It’s highly likely that you’ll only be talking to yourself unless you get [...]

Innovatrs.com is a different kind of website for entrepreneurs. Innovatrs.com is an emerging, crowdsourced    ecosystem of entrepreneurs, financiers, designers, developers and marketers. It is a center of innovation    where each and every one of its crowd members, in one virtual space, compete to launch and develop the next  big idea into the wider [...]

    blur Group gives groups of individuals the power to profoundly shape the future. A digital future, designed by crowds, shaped around crowds, sourced by crowds. blur Group disrupts the status quo and the workplace as we know it. Wiping off the static, analogue culture in order to grant its crowds immediate and direct [...]

Blogs have become the modern magazine, user-generated and widely acclaimed by the masses. Here are few tips to start yours and get your human brand out! Photo by Mike Licht, NotionsCapital.com via Flickr Useless to say that if you haven’t started blogging yet, you’re missing out. And if you’re trying to get your human brand [...]

If you take social networking seriously you’ll end up with a personal brand. Here are some tips on how (not) to mange yours. Photo by bonked via Flickr If you’re reading this blog we’ll assume you’re experienced with social networks. Personal branding is the result of intensive use of social networking. A field we’ve been [...]

A bunch of Star Wars afficionados are getting together to remake the popular saga. Crowdsourcing is the star! And we get ecstatic at blur when we hear this kind of news. Long story straight from the website: You and 472 other people have the chance to recreate Star Wars: A New Hope. Below is the [...]

We take a fairtrade approach to managing our crowds. We also understand what its like for people going out on their own and devised bulletproof processes to make sure that your rights as an independent contractor are taken care of. Mainly to avoid the following:

Hey singers, actors, artists and performers – are you getting your Facebook promotion right? Photo by carbonated via Flickr We recently launched Human Brands which we’re kinda excited about. It combines the vibrant visual effects of our design agency, blur Designs with the strategic influence of our digital agency, blur Marketing. Expanding a bit on [...]

Photo by Deemonita via Flickr We were avidly re-reading this article from March about the future of PR by Jeremiah Owyang of Forrester Research. We felt a bit of an issue with the use of the word ‘agency’. We feel that the future (or the present of blur Marketing) is actually communities representing communities. The [...]