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A pictorial guide to the Creative brief process: infographic

It’s not uncommon for marketers, when hearing about the Creative Services Exchange for the first time, to be slightly incredulous. A creative campaign? That easily? Just submit a brief online and then everything else happens online – according to my timescales and my budgets. After years of heavy reliance on others telling you budgets, giving you protracted timescales and often delivering to their terms it can be a shock that it can be all simplified to asking for something and then getting it. But it really is that straightforward. And recognising that sometimes, a picture speaks a thousand blogs, we’ve created this infographic to show you.

So why don’t you head to the brief landing stage and submit your brief right now? Yesterday we passed 12,000 creatives on the Exchange so you can be sure that there’s going to be no shortage of choice either.

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