A new Path for Social
Maybe you have Facebook fatigue. Maybe the constant updates from Twitter and Foursqure make you feel swamped by ‘lifecasting’. Perhaps Instagr.am is a bit too lomo for your tastes. Enter Path, the social network that has been described as “anti-social”.
Path launched in 2010, the brainchild of ex-Facebook excutive Dave Morin, who saw a gap in the social world for a contained, user centric network. Path launched with an offer based on the Dunbar’s number theory, that a person can only manage a limited amount of social relationships in their network. With the other major platforms offering a broadcasting way of conducting social networking, Path is much more concise; by limiting users to 150 contacts the interactions are much more personal and relevant.
Path’s popularity has soared in late 2011, perhaps indicative of a social media broadcasting model becoming out of favour with the masses.The app allows you to share your whereabouts, upload images, share current music, location and “check-in”, but is much more like a personal journey or diary. The aim is to have an ability to document special moments as opposed to the cool-competition of Instagr.am, the verbose stream of Twitter or the overcrowded tickers of Facebook.
Path was originally launched as an anti-Facebook app, offering solace and a place to network for those fed up of the giant network’s ever-increasing apps, games and general lifecasting. It re-launched last year, an interesting time to do so as social networking has taken a turn from microblogging in words to a much more visual and aesthetic lansdcape. Path offers a simple diary interaction, and an emotional style of networking using emoticons, photography and short comments.
Overall, Path is simpler and less intrusive than its big brothers, and I think it’s definitely one to watch; how we use it could well be the next generation of social media in the making.
Do you use Path? Have you got Facebook fatigue? Let us know! And if you want advice on which social platform is best for your business, then brief now!
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http://dexterousdiva.co.uk/2012/01/25/25-1-2012-midweek-mashup/ 25.1.2012 Midweek Mashup |
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http://twitter.com/LukeBornheimer Luke Bornheimer
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http://www.blurgroup.com/blog/twitter-rolls-out-brand-pages-at-a-premium Twitter rolls out brand pages at a premium | blur Group
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