Just as we start talking about the increasing propensity of businesses to think about Crowdsourcing as a solution to bigger issues and not just as an interesting experiment for feedback or ideas, we find ourselves on the end of what can only be described as a record breaker.   Yes, to show that businesses mean [...]

The benefit of social media is that it facilitates two-way communication between your brand and customers/prospects. Interacting with your audience will keep them interested far longer than simply providing links to product/service information. Learning to engage your social network may be a little tricky.   Engagement means different things to different people. As a marketer, [...]

So we just got used to the explosion of moodboard madness that is Pinterest, when Chill gains momentum as the video version of the pinboarding phenomenon. TV is not just TV any more folks…it, like everything else, just got social.   Chill launched in August 2011 and had a re-design update last month. The premise [...]

This weekend the tragedy of singer Whitney Houston’s death was broken on Twitter some 27 minutes prior to a press announcement. The incident has once again raised awareness of how the micro-blogging site has the ability and reach to enable news to spread far quicker than news channels and press due to the unembargoed and [...]

A lot of people still ask me “So what is branding anyway?” I’ve thought about this a lot over the years and readdressed my ideas recently when establishing my own branding agency. I’ve come to the conclusion that brands that work are alive and kicking. If the only thing someone consumes of your brand is [...]

Wunderkit, the latest addition to 6Wunderkinder’s armoury opened its much awaited beta launch during January, used and tested by an army of Wunderlist fans. From February 1st it was extended to the public. So, what is the big idea, and why the fuss? The Berlin-based company formed in 2010 and are the creators of Wunderlist, [...]

At blur Group, we’ve seen the waves of Crowdsourcing adoption, reaction and probably overreaction since Jeff Howe first coined the term back in that 2007 Wired article. We’ve witnessed the positive idea of the wisdom of crowds, and some of the negativity that there must be something flawed in a model where many can compete for [...]

Key performance indicators (KPIs) help you to determine whether or not you are on the right track toward reaching your marketing goals. If you haven’t already, develop your SMART goals today. You must define success in order to attain it. Depending on your goals, there are a number of ways to monitor and track your [...]

Twitter announced in December of last year their intention to introduce pages for brands on their social networking platform. Founders Jack Dorsey and Dick Costolo announced during their “Come See What We’re Building” press conference some key changes to the platform, including Company Profile pages, of which the first are now rolling out in the [...]