We’ve already shared with you blur Group’s review of 2011 and our vision for creative services in 2012. But as it’s that time of year when we dust off the crystal balls, run riot with our runes, draw lines between planets, here’s our thoughts on what different areas of the business might see in [...]

In the immortal words of our founder and CEO Philip Letts, “We launched the Creative Services Exchange intending to stop the debate about the future of advertising and start delivering that future.” And this year we’ve done just that. Here’s what you need to know about blur in 2011. News in Briefs Our global reach [...]

In the five blogs of blur Group we write about what excites, dismays and interests us. As the year draws to a close, let’s take a look back at the most-read blog posts of 2011 – what do they say about you, dear reader? In the blur Group blog, you looked to us for amusement [...]

We hope you enjoyed our quiz! The suspense is over, here are the 15 questions with answers – and a bonus! 1)   You might not be as obsessed with Twitter as we are. But do you know which superstar has the most followers? Lady Gaga, with close to 17 million. 2)   Which bank won the [...]

You must be busy. The financial year is drawing to a close, your marketing budget’s been cut and you’ve got to find something for Auntie Hilda. It’s a shame you didn’t brief the Exchange this year. You’d have saved time and money – leaving you with enough of the former to take the Blur quiz. [...]

Today, #blur is trending on Twitter. The 90’s band will receive the 2012 BRIT award for Outstanding Contribution to Music and the Twitter congratulations are pouring in. That means that our Tweets, which contain #blur as a matter of course, are read by more people than usual today. The hashtag overlap was a coincidence, but [...]

It’s nearly the end of the year but it seems that 200 of Europe’s largest companies have finally  reached the same conclusion that blur Group has postulated since the start of 2011 – marketing costs too much. It seems that there is one big area of the business which could benefit from efficiency savings – [...]

Today, we’re taking a look at the organizations using crowdsourcing to solve really knotty problems. Crowdsourcing has been disappointing when used for projects like My Starbucks Idea and Dell IdeaStorm. Customers were invited to submit their solutions to product problems, and vote for the best ideas. The companies implement the best ideas, hopefully saving time [...]