Archive for June, 2010


blur Group – Design Driven, Crowdsourced and Social Media Marketed

30/6/2010 | crowdsourcing | philipletts | No Comments

This video about says it all. blur Group’s roots. Tomorrows organization with todays trends – design-driven, Crowdsourced and social media marketed. All in the cloud – defining and driving Agency 3.0. Why blur Group turns more than a few heads. Join us.


Crowdsourcing Changing Start-ups and New Business

24/6/2010 | crowdsourcing | James | No Comments

What is Crowdsourcing? This question is met head-on and stripped back to basics by Brian Bednarek (Industry Analyst and CEO of Mesh 01) in a one-to-one interview with CBS News anchor Michelle Gielan.


Crowdsourcing’s Roots: Collectives, Open Source and Web Communities

17/6/2010 | crowdsourcing | philipletts | No Comments

The term Crowdsourcing was coined in 2006 by Jeff Howe. But it’s roots go way back. Its early beginnings are collectives. Particularly the artist collective which was a way for a bunch of folk to get together and succeed better as a group than as individuals. Hey, it worked for the impressionists.


5 Secrets to Successful Crowdsourcing

11/6/2010 | crowdsourcing | philipletts | No Comments

Crowdsourcing is the latest Web buzzword – it can also be as confusing as a tuk-tuk ride through Bangkok. Handle Crowdsourcing with care.


Colourful, Creative, Community Crowdsourcing

4/6/2010 | crowdsourcing | James | No Comments

After six months in the making, we are over the moon about the paintastic film for the Let’s Colour campaign. The video is awesome! For those with a fetish for colour you’ll be drooling over your keyboards, your eyeballs kissing the screen! This is a crowdsourced art project that benefits communities worldwide.


Crowded Out? The Search For A New Crowdsourcing Buzzword

2/6/2010 | blur Group | James | 2 Comments

We all know Crowdsourcing is fast becoming the Web’s hottest buzzword- but things could be about to change. Two creative agencies (GeniusRocket and 99designs) are attempting to re-define the term  and render Crowdsourcing to the depths of the technological vocabulary wilderness alongside ‘the  information superhighway’  and ‘cyberspace.’