There is a lot of buzz around B2C Crowdsourced advertising campaigns. The likes of Pepsi and Unilever have stolen the Web bylines with marketing concepts suckled from diverse crowds of video producers and other creatives using cash prizes and social networks.

The Conservatives are officially in love. After weeks of flirtation with the use of Crowdsourcing in their reviews of Labour’s budget and election manifesto, the Tories have provided further evidence that their party might actually hold legitimate feelings towards the concept.

If Britain’s electoral candidates require any further reason to justify Crowdsourcing as a communication tool with voters, Microsoft’s latest play-thing could be of some considerable interest to them. Microsoft’s ‘TownHall’ software aims to replicate the experience of a town hall meeting place inside an online arena.

In 2008 Maurice Levy, the Chief Executive of the world’s fourth largest advertising and marketing company, Publicis, dropped a marketing bombshell upon his fellow professionals. “The very model of our industry is being called into question,” said Levy. “The model today is no longer valid, no longer relevant.” He was right.

Social Media. Is it just a fad? Or is it the biggest shift since the Industrial Revolution? Watch this brilliant video (which is even more dramatic with sound) and decide for yourself. Happy Friday!

The Conservative party have been making a lot of noise about Crowdsourcing. Obama is its pioneer. But they have little in the way of practical details about Crowdsourcing strategies and mechanisms. Here is a list of applications of Crowdsourcing in government that we think could prove the most effective.

The blur Group blog does not wish to be accused of partisanship during a General Election campaign, but we couldn’t help but notice a few links between the Conservative manifesto and our favoured Crowdsourcing model.

Ever fancied yourself as the next Terence Conran or Lawrence Llewelyn-Bowen? Imagine if IKEA bothered to ask you (yes, YOU, the customer), to suggest ideas for their next range of products. Nice concept? Now you have stopped salivating, the reality might not be as far-fetched as you might think.

This is a message to all of the dedicated followers of fashion out there: start saving your pennies and re-assess your wardrobes. The latest offering from the world of Crowdsourcing proudly presents ‘FashionStake’- a new start-up business website that will allow fashionistas the chance to directly invest in designers. Here’s the deal.

‘CROWDSOURCING’- it’s the buzz-word that seems to be puzzling the mainstream British political parties in their preparation for next month’s General Election. Crowdsourcing proved a key jigsaw piece for the Democrats and Barack Obama in the U.S. Presidential election campaign and we all know what happened there.