Archive for March, 2010


Crowdsourcing: The Future For Journalism?

30/3/2010 | blur Group | James | 2 Comments

Has the time arrived for a press award for Crowdsourced journalism? The question would certainly make a few of my old university tutors squirm in their seats. Here’s the thing. What the heck is Crowdsourced journalism? And does it actually count as bona fide journalism?


Agency 3.0

29/3/2010 | crowdsourcing | philipletts | 2 Comments

The concept of ‘agency’ or the role of ‘agent’ has not changed much in 100 years. Particularly when it comes to the creative agency. But there’s something a brewing in agency land.


When British Politics Met Crowdsourcing

25/3/2010 | blur Group | James | No Comments

The Conservative party has decided to dabble with a dose of Crowdsourcing to aid their analysis of yesterday’s budget announcement (which you can see at http://www.yourbudgetresponse.co.uk/). Writing on the Conservative’s official blog, Shadow Secretary of State for Culture, Media and Sport, Jeremy Hunt, said: “The simple but effective idea of harnessing the power of mass collaboration has informed [...]


Jobs Crisis Powers The Freelance ‘Big-Bang’

23/3/2010 | blur Group | James | No Comments

More than a quarter of British adults (of working age) are currently out of work, according to a study conducted by the Office for National Statistics (ONS) earlier this month. Traditional back to work schemes and corporate hiring programmes will not get us out of this mess quickly enough but new working methods and initiatives [...]


Crowdsourcing The Irish Way

18/3/2010 | blur Group | James | 1 Comment

Some of you may be reading this blog at work with an ever-so-slightly throbbing head. Perhaps you’re still at home, joining the estimated fifth of the British population who have fallen foul to the annual alcoholic virus. Or maybe you’re an Irish government minister, reading from one of the 23 selected countries around the world [...]


Crowdsourcing For Football’s Twelfth Man

18/3/2010 | crowdsourcing | James | No Comments

Having trouble rousing the locals at your favourite football team’s home games? Then how about this for an idea- Crowdsourcing energy from the supporters to keep the stadium functional during the game! This was a model trialled by Japanese Division One side Vissel Kobe earlier this month,


How Crowdsourcing Supported Haiti

Mission 4636- just one part of the story that has captured the attention of billions across the world in the opening months of 2010: namely, the tragedy and continued devastation caused by the earthquake in Haiti on January 12.


Crowdsourcing And Expertsourcing: Evolution or Revolution?

11/3/2010 | blur Group, crowdsourcing | James | 7 Comments

Expertsourcing. Yup, that’s another term to add to your mental back catalogue of fancy words to use at a marketing job interview. What is expertsourcing you say? I’ll leave it to Rick Liebling, the author of Eyecube, to explain…


What Is An ‘Online Crowd’?

9/3/2010 | crowdsourcing, Social Media | James | 4 Comments

What’s an ‘online crowd?’ At first glance, the question appears so simplistic that even the dinosaurs of the internet age might feel they have a chance. A crowd of people…that meet online?  Yes… but, no. It’s slightly more complex than that Grandpa.


blur Marketing and the Financial Times Go Social

4/3/2010 | blur Marketing | philipletts | No Comments

blur Marketing took the FT Digital Media conference social. blur’s Crowds and clouds jazzed things up at the eventful conference and ricocheted speakers perspectives across the Twittersphere and social networks. Read all about it here.


Design is the New Global Currency

2/3/2010 | blur Designs | philipletts | No Comments

It used to be that great design cost the earth. Leading design agencies positioned themselves as reassuringly expensive. Assured rip off more like. That was before the Internet spawned over 210 Million Websites. Before one third of the US working population found itself in design related jobs. Before Apple. Pre Steve.