Kite Surfer Flies Over Pier
Forget Crowdsourcing -- check this dude kite surfer clear a pier.
He’s got a life! You?
Archive for February, 2010
Art Market 2.0 – Crowdsourcing Artists
b-uncut is fast emerging as the worlds leading artist Crowdsourcing platform. The beginning of Art Market 2.0.
Here are some examples.
Crowdsourced Movie Production
From our ‘What is Crowdsourcing?’ initiative we’ve dug up one wild Crowdsourced project.
A dutch guy is making a Crowdsourced movie on the collapse of DSB Bank in the Netherlands. Zero budget, big screen ambitions, all volunteer, pure Crowdsourcing. See their presentation below -- some useful tips.
And here is the ‘What is Crowdsourcing?’ video. What is it to you?
Commission An Artist Online
People have been commissioning artists for a thousand years. It is one of the earliest forms of trade.
Kings, Queens, Lords then industrialists, pioneers, even pirates took artists in and fed, housed and paid them to make great art. The artist commission is as old as time.
But, a system or channel for commissioning art has never been established. Almost every other form of trade has become formalized into retail, trade or barter networks and outlets. But not the art commission.
It is still an ad hoc, grey market. It may be worth billions of dollars a year, but it’s completely disorganized. If you happen to bump into an artist at a dinner party that sculpts how you like – bingo, you’ll commission him. Or not. There’s no marketplace for artists commissions. Buyers have little choice or price transparency. Artists have no route to market. Gallery’s are not geared up for it. Demand is undeveloped, supply patchy.
Well, its about to change. b-uncut the worlds leading network of emerging artists and a Web based art marketplace has just launched an online art commissioning system. b-uncut has over 1,500 artists, growing by 150 a month, from all geographies and every genre. So, art buyers and lovers can now use b-uncut’s artist commissioning system to efficiently order a commission.
Finally a marketplace can emerge for artist commissions. One where pricing is open, choice is abundant and the process of commissioning art is managed. Do you want to commission an artist?
Jeff Howe Explains Crowdsourcing
Following our ‘What is Crowdsourcing?’ initiative here’s a great video explaining the phenomenon.
Jeff Howe, who coined the term Crowdsourcing, tells us what it’s all about.
A Revolution in Marketing Services
The marketing services industry is changing. Big agencies are getting it from all sides.
Google has eroded their media buying divisions. Social media is challenging their PR departments, while YouTube is confusing the hell out of TV advertising production. And mobile marketing – well that’s a whole new game of tennis.
Direct marketing has gone digital and the Amazon rainforest has finally had its revenge. While Facebook could turn the existing concept of marketing and advertising on its head – making word of mouth, referral and subtle the future. That’s not exactly WPP for profits.
Mean time new trends such as Crowdsourcing mix guerrilla marketing with the Web on a scale never seen before so radically altering the very way in which brands interact with consumers and suppliers. There may be no turning back. Market research will become the preserve of Twitter tools and Web based data and conversation mining rather than research firms.
These trends and the digital revolution supporting them mean brands are increasingly going marketing DIY, while a whole legion of empowered, digital, micro agencies and freelancers are gnawing at big agency like shoals of locusts. Small is beautiful. Innovation necessitates it. And marketing campaigns ARE innovation – one after the other.
It may mean that the very concept of ‘agency’ fundamentally alters. Meta, virtual agencies such as blur Marketing, as massive clusters of independent creative folk and nano agencies could be the future.
Moving together, in legion, digitally synchronized – almost real time – like a massive shoal of fish united by Web Crowd platforms with cloud based account, project and campaign management systems binding them together, providing brands with the power of big, as clouds of the ’small’. Thinking, behaving, being like the Crowd they all serve, supported by social, digital, crowd and loud. Tomorrow’s agency – today. The future WPP. The people’s agency. The rain forests friend.
Pepsi Backs Crowdsourcing
Pepsi is skipping this year’s SuperBowl ads, instead banking on Crowdsourcing and Social Media with its Refresh Project.
But why?
“Why did Pepsi trade their $20-million Super Bowl commercial for a $20-million social media campaign? Because their Refresh Everything project promises a superior return on investment. Pepsi is banking on the combination of crowdsourcing and social media to extend the life of Pepsi’s ad dollars from 30 seconds in one day to a full year of engagement…”
Crowdsourcing in Plain English
Crowdsourcing in plain English video.
Just launched -- Viral. Informative. Cool.
