blur Group: the Power of Collective Intelligence
blur Group gives groups of individuals the power to profoundly shape the future. A digital future, designed by crowds, shaped around crowds, sourced by crowds. blur Group disrupts the status quo and the workplace as we know it. Wiping off the static, analogue culture in order to grant its crowds immediate and direct access to the resources and markets they need to drive this altered state.
The secret lies in a word: Crowdsourcing.
Crowdsourcing means making the most out of collective intelligence. At blur Group it means re-architecting the creative industries. Means enabling buyers of art, digital design, marketing services, media and innovation to get more affordable access to top talent. Means fair deals for their crowds of artists, designers, marketers, writers and entrepreneurs.
We believe that a few, highly qualified managers from an office and small, niche, highly managed-through-the-web crowds, coordinated in the right way, will become the virtual organizations of tomorrow. Why not build a marketing agency solely by crowdsourcing and remotely managing marketing professionals/consultants? Why not organize world artists to develop a new generation art market?
The benefit of doing it with a managed crowd as opposed to legions of full time employees is lower costs, greater flexibility, a more international approach, highly personalized services and, once more, better deals for both crowd member and client. Infinitely scalable intellectual property clouds.
This is the future of business. This is blur Group.


In 2007 a handful of pioneering artists had an idea. They thought that if they could use the Internet to unite and organize artists from around the world then together they could redefine the concept of art market. You see, they understood that world artists had had enough. Enough of making no money. Enough of working at Starbucks or McDonalds rather than in the studio. Enough of being abused by gallerists, dealers, critics and the art snoberati. Enough.
The new 

