blur Designs Prepares to Launch ‘Human Brands’
blur Designs is busy behind the scenes preparing to launch ‘Human Brands’. After all, why should us humans not design and develop our own brands? Surely branding is not the preserve of corporates alone. And in this new world of endless 15 minutes of fame and one hit wonders pumped through MySpace, Twitter or TechCrunch someone needs to worry about designing and developing lasting human brands for the next generation of more sustainable singers, sports pro’s, song writers, actors, artists, chefs, geek celebs and more.
blur Designs has been developing brand systems and design processes optimized for human brands to ensure that the next David Beckham or Eminem develop their brand and supporting digital strategies more effectively and earlier. Because it is more essential than ever that the next generation of ‘artists and celebrities’ maximize the impact and value of their brand equity through their career and beyond. No more ripping off the artists!
The definition of Fairtrade is clear: “Fairtrade is a strategy for poverty alleviation and sustainable development. Its purpose is to create opportunities for producers and workers who have been economically disadvantaged or marginalized by the conventional trading system. If fair access to markets under better trade conditions would help them to overcome barriers to development, they can join Fairtrade.”
blur Group recently launched
As blur Group gets more of a following we increasingly get asked why what we are doing is important. It is both a fundamental and complex question to answer. I have spent the last ten years building large communities and marketplaces on the Web – consumer facing, business facing and some that mash both up. The thinking until now has been all about how you scale communities and marketplaces – how you reach critical mass. How you monetize the masses.
‘How important do you think branding your twitter profile is?’
The new 
